OceanWP

OceanWP’s White Label plugin is essentially a branding tool for developers and agencies who use the OceanWP theme but want to present it under their own identity. Instead of showing “OceanWP” in the WordPress admin, you can replace it with your company’s name, logo, and description.

Here’s what it lets you do:

• 🎨 Custom Branding
  • Replace the OceanWP name with your own company name.
  • Add your business author details and creator URL.
  • Insert your own theme description and screenshot.
• 🛠 Admin Panel Control
  • Your branding appears in the Theme Panel, so clients see your company instead of OceanWP.
  • Option to remove the White Label container entirely, keeping the admin area clean.
• 📦 Professional Presentation
  • Makes OceanWP look like a custom-built solution for your clients.
  • Helps agencies deliver a polished, branded experience without revealing the underlying theme.

In short, it’s a reputation and client-facing tool: the theme’s functionality stays the same, but the presentation shifts to highlight your brand.

Would you like me to show you how this compares to other popular WordPress white-label solutions (like Astra’s or Divi’s branding options), so you can see if OceanWP’s approach is more flexible for agencies?